Creator of AmaPoundcake
Danni “Amapoundcake” Adams is an influencer, writer, activist, body image coach, and speaker.
She’s very passionate about the impacts that beauty standards have on Women and girls, food insecurities, race relations, and Women’s rights. In 2021, Danni and Summer Innamen launched a body image coaching certification course for professionals who provide direct service to those struggling with body image issues.
During the pandemic, she worked alongside physicians to help minimize anti-fat bias in health care. In 2021, she partnered with Seminole County health department to decrease food disparities in low income communities. She shares a community vision where people of all backgrounds are not socially, politically, or economically restricted from moving freely. She’s received the Solidarity Award from Job with Justice award and has been nominated for several 2023 awards for change. One of them being the 30 under 30 Global Brand Award.
Amapoundcake is dedicated to reimaging beauty. Last year, she launched her own products. Highlighting the beauty of fat Black Women. Who she believes has been negatively impacted by a long history of anti-Black beauty standards.
The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and more. She’s been featured on ABC’s Tamron Hall Show, Dr. Phil and The Sisaundra Show.
Her work has been featured in Hello Beautiful, The Curvy Fashionista, Madam Noir, Ebony Online and more.
My Work:
- Presented at BCU Delta Sigma Theta The Depiction of the Black Women
- Presented at Dream Defenders Annual Convening on Body Positivity is a Social Justice Issue
- Panelist/Host at The Corey Donaldson Foundation on Mental Health
- Panelist at West Sanford Boys and Girls Club on Empowering Youth to Embrace the Social Media Culture
- Appeared on Black on Black 89.1FM Canada on Body Positivity and Body Love
- Hosted at Plus Equals More’s Plus Size Fashion Show Pop-Up
- Hosted at Body Positive Social
Mentioned In: Mind•Body•Soul: Essential Remote Services Provided by Black Women
“I want people to realize it’s OK to make mistakes, it’s OK to fall down. Get up, look sickening, and make them eat it!”
– Latrice Royal
Body Image Coach
I am dedicated to helping all people achieve positive body image and supporting their journey. Don’t worry, you are not alone! Positive body image is a struggle. In the past, I had an obsession with getting on and off the scale every day. Ok, it was several times a day! I didn’t just wake up and start screaming “I love my body” but I did take solo trips, threw away all of my waist trainers away and started developing new skills that allowed me to build a healthy relationship with my body. I also attended dance classes. I went to West African classes, heels classes, hip hop classes, and most importantly twerk classes. I was able to move around, practice new techniques, and be apart of a community that was enjoying their bodies.
“I want to be in the beautiful dance with what’s dancing with me”
― Adrienne Maree Brown
Body Positivity Activist
I focus on weight-based discrimination in the fashion industry, media, and healthcare. The weight stigma disproportionality impacts fat people. My main issues are public accommodations, brand inclusivity, improving wage disparities, and other issues that impact the quality of life of fat people. I have worked with retailers, lawmakers, mental health providers, schools, doctors, and business owners.
“When you’re overweight, your body becomes a matter of public record in many respects. Your body is constantly and prominently on display. People project assumed narratives onto your body and are not at all interested in the truth of your body, whatever that truth might be. Fat, much like skin color, is something you cannot hide, no matter how dark the clothing you wear, or how diligently you avoid horizontal stripes.”
– Roxane Gay, Hunger